If you want to boost sales, create engaged superfans, and infuse credibility into your brand or business, then you need to focus on ways to create value for your customers. Sitting around and saying you want to create value for customers is one thing, but actually doing it is something Read more…
I have talked a lot about human-centered digital marketing on my various channels and media. I have explained it in bits and pieces, but I have never sat down to hammer out exactly what it is I mean when I toss the phrase around. Now, there are a lot of Read more…
“I want to be a writer.” Yeah, that’s what I told myself and everyone else. I was thrilled at the idea of freelance writing. It sounded like a ton of fun and I thoroughly enjoy writing. It’s a match made in heaven, yeah? Well… I was young and naive. I Read more…
If you haven’t heard the news recently, a cosmetics company has a new social media strategy – the Lush Anti-Social Media Policy. It is something we all need to stop and pay attention to because it is one of the boldest moves of any major company I have seen in Read more…
Whether intentional or not, many businesses end up treating their clients more like numbers and less like human beings. When you treat your customers like humans, though, you have a much higher chance of creating recurring clients. For certain businesses, it can be advantageous to see customers as data points… Read more…
I have already talked about what it means to be helpful and increase value in your client’s life. We need to take a step back, though, about what it means to be helpful and bring value to your customers in the first place… Realistically, these are probably out of order, Read more…
If you are familiar with how to practice gratitude, then you know that gratitude actually has proven, positive side effects for your health and wellness. But did you know that it can have positive side effects on your business, too? I won’t drag this out. I mean, I’m a writer, Read more…
“If you can’t keep your word, then don’t open your mouth.” Wait… Is that not how the saying goes?… Well, I think we should change it because I have a lot more times where I will go to say that I will or can do something and I don’t end Read more…
Hey, Google, Define “Human”… “Creatures who bow before our AI Overlords…” Hold up! I think there was a glitch in the system, lemme search that one more time. Ah, yes. Here it is, “relating to or characteristic of people or human beings.” Well, that’s…underwhelming… Don’t worry I did my research! Read more…
Turning your side hustle into a business isn’t as scary as it sounds. Honestly, it is predominantly a mindset shift. I’m going to start at the end and work backwards because I think it is too important to miss this fact: when you are building a business for yourself you Read more…