Trying to increase customer retention only becomes more difficult with each passing day. Customers are constantly bombarded with the next new shiny thing. Then, on top of that, customers can get burned out or bogged down by overload, not getting enough value from brands, etc. Customer retention is simply the Read more…
I’ve answered the question, “what are content pillars?” before, but I didn’t go into detail about how to write pillar content for your brand. This time around, though, I’ll be tackling just that. It is worth noting, though, that there are dozens of ways you can do this. And, furthermore, Read more…
You ask some good questions! What are content pillars anyway, right? Well, think of them as actual pillars for your content marketing strategy. They are the primary supports keeping the roof above your head. No, I am being serious. If you are genuinely asking, then I am legitimately telling you Read more…
If you are struggling to write engaging content for your content marketing strategy, then you are not alone. Trust me on this one. Even those of us who do this for a living *cough cough* wrestle with this. Not because there aren’t plenty of ideas out there, but because there Read more…
When figuring out your content schedule, you will need to focus on two main things: what type of content you are posting and to what segment of your audience you are posting it for. Think of it like this… …If you post great promotional or educational content in the middle Read more…
If you want to boost sales, create engaged superfans, and infuse credibility into your brand or business, then you need to focus on ways to create value for your customers. Sitting around and saying you want to create value for customers is one thing, but actually doing it is something Read more…
If you have ever followed anything I (Dylan) have ever done, then you probably know that I am a jack-of-all-trades, a Renaissance man, someone who loves to stick their fingers in a whole lotta pies. I hope one of those flippant turns of phrase tickled your fancy. The point being, Read more…
Content writing such as blog posts, web content, social media content, etc. can seem like tasks that can be handled in-house, but that isn’t always the case. When you are a startup, it may be so far in the back of your mind that focusing on your content marketing strategy Read more…
I have talked a lot about human-centered digital marketing on my various channels and media. I have explained it in bits and pieces, but I have never sat down to hammer out exactly what it is I mean when I toss the phrase around. Now, there are a lot of Read more…
This is going to be a wildly different blog post than I normally do for DSM Story Forge. However, hear me out. Let me tell you a story. We get back home from being in Indiana for my sister’s baby shower. Everything is fine. The next morning, typical Monday morning, Read more…