If you are wondering whether or not Google Docs is a good word processor, then the answer is always “yes!” It is no secret, if you know me, that I drank the Google Kool-aid years ago. I bought the first Chromebook that came out to market, the first Pixel smartphone, Read more…
If you want to know how to use LifeAt for productivity hacking, then (first, check out this post) this is for you. You are so very wise because LifeAt has so much potential to really hack your productivity. I won’t take anymore time trying to intro this because I am Read more…
If you haven’t been in the process of figuring out how to sell your product or service when you know you aren’t the best option on the market…then you haven’t yet realized the situation you are in. Here is the reality that was beaten into me through motivational speakers, pastors, Read more…
Getting negative reviews can suck, but they don’t have to necessarily be a bad thing. When you first get a bad review on Google or Amazon or somewhere else, then your first reaction might be to feel sad or disappointed or upset. With a mindset shift and reframing the review, Read more…
Imagine you are searching for a product or service that you are really interested in and you finally get to the landing page for something promising…and then the page takes too long to load or the description is confusing or the buttons to sign up and purchase aren’t clear about Read more…
Trying to increase customer retention only becomes more difficult with each passing day. Customers are constantly bombarded with the next new shiny thing. Then, on top of that, customers can get burned out or bogged down by overload, not getting enough value from brands, etc. Customer retention is simply the Read more…
I’ve answered the question, “what are content pillars?” before, but I didn’t go into detail about how to write pillar content for your brand. This time around, though, I’ll be tackling just that. It is worth noting, though, that there are dozens of ways you can do this. And, furthermore, Read more…
You ask some good questions! What are content pillars anyway, right? Well, think of them as actual pillars for your content marketing strategy. They are the primary supports keeping the roof above your head. No, I am being serious. If you are genuinely asking, then I am legitimately telling you Read more…
If you are struggling to write engaging content for your content marketing strategy, then you are not alone. Trust me on this one. Even those of us who do this for a living *cough cough* wrestle with this. Not because there aren’t plenty of ideas out there, but because there Read more…
When figuring out your content schedule, you will need to focus on two main things: what type of content you are posting and to what segment of your audience you are posting it for. Think of it like this… …If you post great promotional or educational content in the middle Read more…