Team motivation is critical, especially for your content marketing team. They (and you) are generating dozens or even hundreds of ideas every week and it can take a creative toll. Creative burnout is a real danger for those who churn out tons of content for their clients. So how do Read more…
What is digital PR anyway? Maybe you have heard that term thrown around or maybe I am the first person introducing it to you. Let me get this out of the way from the start: it is not the same thing as link-building. I have seen too many thought leaders Read more…
Finding great copywriting examples can be tricky, at best. Not because you don’t want to plagiarize (I know you would never do that), but because it’s difficult to break down what exactly went right versus what was a stroke of luck. As a copywriter, can I just say: sometimes it’s Read more…
According to Cunningham’s Law, you are likely going about your marketing all wrong. “The best way to get the right answer on the internet is not to ask a question; it’s to post the wrong answer.” It’s not one that I have ever heard until recently. Sure, Murphy’s Law I Read more…
This topic will be ironic because it is about how to rank on page one of Google…but this particular blog post will have no chance of ranking that high on Google. But I am offering a completely different tactic on this task by focusing on the content marketing aspect of Read more…
If you are trying to figure out how to rank for a keyword, then join the party. I have been doing content writing and marketing for over two years (at the time of this writing), and the rules and tips and tricks have changed so many times in those years. Read more…
…all it takes is one simple trick. If you want to increase open rates in your email marketing, then pay close attention to what I just did with this article. A simple trick that I have seen used incredibly well by some (and horribly by others) to increase open rates Read more…
If you need to know how to write CTAs that people want to click on, then welcome to the club. We have cookies. A CTA (call-to-action) is one of the most common pieces of marketing that you don’t think is marketing until you are in marketing. And if that sentence Read more…
The easiest way to write better content is…? A question I have wrestled with many times over these past two years. If you want to write better content, then you could invest in courses, study from some of the best copywriters of all time, tackle some videos and playlists on Read more…
“Helpful Content” is what every single business should be creating, but now you MUST create posts that people find useful and helpful ONLY! Google is rolling out a new update here in a few weeks (as of August 2022) and they have released a few notes on what will happen. Read more…