…all it takes is one simple trick. If you want to increase open rates in your email marketing, then pay close attention to what I just did with this article. A simple trick that I have seen used incredibly well by some (and horribly by others) to increase open rates Read more…
The easiest way to write better content is…? A question I have wrestled with many times over these past two years. If you want to write better content, then you could invest in courses, study from some of the best copywriters of all time, tackle some videos and playlists on Read more…
“Helpful Content” is what every single business should be creating, but now you MUST create posts that people find useful and helpful ONLY! Google is rolling out a new update here in a few weeks (as of August 2022) and they have released a few notes on what will happen. Read more…
Knowing your customers and clients is at the heart of every single type of business, and that means customer market research should be a priority for every founder, sole proprietor, and CEO. The more you know about your customers, the more success you will find. Getting into the nitty gritty Read more…
There is a not-often discussed advertising strategy known as the 95-5 Rule. Before defining what it is, I am going to give you some food for thought by asking some questions. How often do you buy a new computer? How often do you upgrade your phone? How often do you Read more…
Let me ask you a question: when it comes to holiday advertisements, which is the better holiday to place ads around? A) May 4th B) December 25th C) Black Friday If you guessed B, then you are incorrect. If you thought you had it for sure by guessing C, then Read more…
If you need to know how to write content for your marketing cycles you need look no further than The Shining! I know, I know–what does Stephen King have to do with content marketing, Dylan!? WAY MORE THAN YOU THINK! Here’s the thing: I’ve been doing this content writing thing Read more…
If you are wanting to know how to be a podcast guest and get booked on a podcast, then you have probably tried a lot of cold pitching and cold outreach. (If you want to know how to make those cold emails suck less, then check this out) However, aside Read more…
If you are wondering whether or not Google Docs is a good word processor, then the answer is always “yes!” It is no secret, if you know me, that I drank the Google Kool-aid years ago. I bought the first Chromebook that came out to market, the first Pixel smartphone, Read more…
In the day of remote and hybrid work, async (asynchronous) communication is the daily norm…but it isn’t always the smoothest process. If you are wanting better async communication, then you need to follow and abide by a few content marketing principles that will help you increase meaningful and beneficial communication Read more…