When figuring out your content schedule, you will need to focus on two main things: what type of content you are posting and to what segment of your audience you are posting it for. Think of it like this… …If you post great promotional or educational content in the middle Read more
If you want to boost sales, create engaged superfans, and infuse credibility into your brand or business, then you need to focus on ways to create value for your customers. Sitting around and saying you want to create value for customers is one thing, but actually doing it is something Read more
If you have ever followed anything I (Dylan) have ever done, then you probably know that I am a jack-of-all-trades, a Renaissance man, someone who loves to stick their fingers in a whole lotta pies. I hope one of those flippant turns of phrase tickled your fancy. The point being, Read more
Content writing such as blog posts, web content, social media content, etc. can seem like tasks that can be handled in-house, but that isn’t always the case. When you are a startup, it may be so far in the back of your mind that focusing on your content marketing strategy Read more
I have talked a lot about human-centered digital marketing on my various channels and media. I have explained it in bits and pieces, but I have never sat down to hammer out exactly what it is I mean when I toss the phrase around. Now, there are a lot of Read more