Trying to increase customer retention only becomes more difficult with each passing day. Customers are constantly bombarded with the next new shiny thing. Then, on top of that, customers can get burned out or bogged down by overload, not getting enough value from brands, etc. Customer retention is simply the Read more…
I’ve answered the question, “what are content pillars?” before, but I didn’t go into detail about how to write pillar content for your brand. This time around, though, I’ll be tackling just that. It is worth noting, though, that there are dozens of ways you can do this. And, furthermore, Read more…
You ask some good questions! What are content pillars anyway, right? Well, think of them as actual pillars for your content marketing strategy. They are the primary supports keeping the roof above your head. No, I am being serious. If you are genuinely asking, then I am legitimately telling you Read more…
If you are struggling to write engaging content for your content marketing strategy, then you are not alone. Trust me on this one. Even those of us who do this for a living *cough cough* wrestle with this. Not because there aren’t plenty of ideas out there, but because there Read more…
When figuring out your content schedule, you will need to focus on two main things: what type of content you are posting and to what segment of your audience you are posting it for. Think of it like this… …If you post great promotional or educational content in the middle Read more…
If you want to boost sales, create engaged superfans, and infuse credibility into your brand or business, then you need to focus on ways to create value for your customers. Sitting around and saying you want to create value for customers is one thing, but actually doing it is something Read more…
I have talked a lot about human-centered digital marketing on my various channels and media. I have explained it in bits and pieces, but I have never sat down to hammer out exactly what it is I mean when I toss the phrase around. Now, there are a lot of Read more…
Ultimately, business is about profit. That can be a pretty bleak outlook, though, if you start to see your customers as dollar signs and vice versa. We’ve talked about how to acknowledge your customers as human beings, but now it is time to talk about how to remind your customers Read more…
I have already talked about what it means to be helpful and increase value in your client’s life. We need to take a step back, though, about what it means to be helpful and bring value to your customers in the first place… Realistically, these are probably out of order, Read more…
By taking the time to be intentionally kind in your marketing, and anyone else you run into online or offline, you are going to make life better in more ways than you know. Working through an example of practicing kindness in marketing is going to be hugely beneficial… …Or I Read more…