…all it takes is one simple trick. If you want to increase open rates in your email marketing, then pay close attention to what I just did with this article. A simple trick that I have seen used incredibly well by some (and horribly by others) to increase open rates Read more…
“Helpful Content” is what every single business should be creating, but now you MUST create posts that people find useful and helpful ONLY! Google is rolling out a new update here in a few weeks (as of August 2022) and they have released a few notes on what will happen. Read more…
Knowing your customers and clients is at the heart of every single type of business, and that means customer market research should be a priority for every founder, sole proprietor, and CEO. The more you know about your customers, the more success you will find. Getting into the nitty gritty Read more…
There is a not-often discussed advertising strategy known as the 95-5 Rule. Before defining what it is, I am going to give you some food for thought by asking some questions. How often do you buy a new computer? How often do you upgrade your phone? How often do you Read more…
Why should you care about podcast advertisements? Because there are an estimated 383.7 million podcast listeners in the world, as of June 2022. This is a staggering number when you consider that, not only are millions of people listening to podcasts every single day, but that podcast advertising has seen Read more…
Let me ask you a question: when it comes to holiday advertisements, which is the better holiday to place ads around? A) May 4th B) December 25th C) Black Friday If you guessed B, then you are incorrect. If you thought you had it for sure by guessing C, then Read more…
If you are wanting to know how to be a podcast guest and get booked on a podcast, then you have probably tried a lot of cold pitching and cold outreach. (If you want to know how to make those cold emails suck less, then check this out) However, aside Read more…
If you haven’t been in the process of figuring out how to sell your product or service when you know you aren’t the best option on the market…then you haven’t yet realized the situation you are in. Here is the reality that was beaten into me through motivational speakers, pastors, Read more…
Getting negative reviews can suck, but they don’t have to necessarily be a bad thing. When you first get a bad review on Google or Amazon or somewhere else, then your first reaction might be to feel sad or disappointed or upset. With a mindset shift and reframing the review, Read more…
Imagine you are searching for a product or service that you are really interested in and you finally get to the landing page for something promising…and then the page takes too long to load or the description is confusing or the buttons to sign up and purchase aren’t clear about Read more…