Ultimately, business is about profit. That can be a pretty bleak outlook, though, if you start to see your customers as dollar signs and vice versa. We’ve talked about how to acknowledge your customers as human beings, but now it is time to talk about how to remind your customers Read more…
These email marketing examples that leverage kindness in such a way to drastically increase customer satisfaction, and, therefore, customer engagement are brilliant! A little bit of kindness goes a long way. When it comes to email marketing, you are being granted special access to someone’s “digital real estate.” Let’s think Read more…
If you haven’t heard the news recently, a cosmetics company has a new social media strategy – the Lush Anti-Social Media Policy. It is something we all need to stop and pay attention to because it is one of the boldest moves of any major company I have seen in Read more…
Whether intentional or not, many businesses end up treating their clients more like numbers and less like human beings. When you treat your customers like humans, though, you have a much higher chance of creating recurring clients. For certain businesses, it can be advantageous to see customers as data points… Read more…
I have already talked about what it means to be helpful and increase value in your client’s life. We need to take a step back, though, about what it means to be helpful and bring value to your customers in the first place… Realistically, these are probably out of order, Read more…
By taking the time to be intentionally kind in your marketing, and anyone else you run into online or offline, you are going to make life better in more ways than you know. Working through an example of practicing kindness in marketing is going to be hugely beneficial… …Or I Read more…
When I talk about “Be Helpful” as part of the core values of human-centered digital marketing, what I mean is that you focus on bringing value to your customers. Everything you do should be to help your customers. Your content creation? Helpful, valuable. Your emails? Helpful, valuable. Your “freebies” or Read more…
If you are familiar with how to practice gratitude, then you know that gratitude actually has proven, positive side effects for your health and wellness. But did you know that it can have positive side effects on your business, too? I won’t drag this out. I mean, I’m a writer, Read more…
Step 1: Start with the truth… I have a habit of selling myself out in interviews… …I don’t know what that says about me… I had an interview this week and they asked me what my close friends would say about me. Now, this was an opportunity to brag, obviously. Read more…
“If you can’t keep your word, then don’t open your mouth.” Wait… Is that not how the saying goes?… Well, I think we should change it because I have a lot more times where I will go to say that I will or can do something and I don’t end Read more…