In the day of remote and hybrid work, async (asynchronous) communication is the daily norm…but it isn’t always the smoothest process. If you are wanting better async communication, then you need to follow and abide by a few content marketing principles that will help you increase meaningful and beneficial communication Read more…
Getting negative reviews can suck, but they don’t have to necessarily be a bad thing. When you first get a bad review on Google or Amazon or somewhere else, then your first reaction might be to feel sad or disappointed or upset. With a mindset shift and reframing the review, Read more…
Imagine you are searching for a product or service that you are really interested in and you finally get to the landing page for something promising…and then the page takes too long to load or the description is confusing or the buttons to sign up and purchase aren’t clear about Read more…
You’ve tried to write cold email templates that don’t suck, but you’ve been stuck. Writing effective cold emails can be a challenge, but with some excellent copywriting skills and some personalization they don’t have to feel sleazy to send out. If you are reading this, then you have probably had Read more…
Trying to increase customer retention only becomes more difficult with each passing day. Customers are constantly bombarded with the next new shiny thing. Then, on top of that, customers can get burned out or bogged down by overload, not getting enough value from brands, etc. Customer retention is simply the Read more…
I’ve answered the question, “what are content pillars?” before, but I didn’t go into detail about how to write pillar content for your brand. This time around, though, I’ll be tackling just that. It is worth noting, though, that there are dozens of ways you can do this. And, furthermore, Read more…
You ask some good questions! What are content pillars anyway, right? Well, think of them as actual pillars for your content marketing strategy. They are the primary supports keeping the roof above your head. No, I am being serious. If you are genuinely asking, then I am legitimately telling you Read more…
If you are struggling to write engaging content for your content marketing strategy, then you are not alone. Trust me on this one. Even those of us who do this for a living *cough cough* wrestle with this. Not because there aren’t plenty of ideas out there, but because there Read more…
When figuring out your content schedule, you will need to focus on two main things: what type of content you are posting and to what segment of your audience you are posting it for. Think of it like this… …If you post great promotional or educational content in the middle Read more…
If you want to boost sales, create engaged superfans, and infuse credibility into your brand or business, then you need to focus on ways to create value for your customers. Sitting around and saying you want to create value for customers is one thing, but actually doing it is something Read more…