“Helpful Content” is what every single business should be creating, but now you MUST create posts that people find useful and helpful ONLY! Google is rolling out a new update here in a few weeks (as of August 2022) and they have released a few notes on what will happen. Read more…
There is a not-often discussed advertising strategy known as the 95-5 Rule. Before defining what it is, I am going to give you some food for thought by asking some questions. How often do you buy a new computer? How often do you upgrade your phone? How often do you Read more…
Let me ask you a question: when it comes to holiday advertisements, which is the better holiday to place ads around? A) May 4th B) December 25th C) Black Friday If you guessed B, then you are incorrect. If you thought you had it for sure by guessing C, then Read more…
If you need to know how to write content for your marketing cycles you need look no further than The Shining! I know, I know–what does Stephen King have to do with content marketing, Dylan!? WAY MORE THAN YOU THINK! Here’s the thing: I’ve been doing this content writing thing Read more…
If you are wondering whether or not Google Docs is a good word processor, then the answer is always “yes!” It is no secret, if you know me, that I drank the Google Kool-aid years ago. I bought the first Chromebook that came out to market, the first Pixel smartphone, Read more…
If you want to know how to use LifeAt for productivity hacking, then (first, check out this post) this is for you. You are so very wise because LifeAt has so much potential to really hack your productivity. I won’t take anymore time trying to intro this because I am Read more…
My latest and greatest obsession has been with LifeAt.io, a digital work space. So I have decided to do a little LifeAt review! Now, that sounds boring on the face of it… …but I promise this thing will rock your socks off, if you can wrap your head around how Read more…
Getting negative reviews can suck, but they don’t have to necessarily be a bad thing. When you first get a bad review on Google or Amazon or somewhere else, then your first reaction might be to feel sad or disappointed or upset. With a mindset shift and reframing the review, Read more…
Imagine you are searching for a product or service that you are really interested in and you finally get to the landing page for something promising…and then the page takes too long to load or the description is confusing or the buttons to sign up and purchase aren’t clear about Read more…
You’ve tried to write cold email templates that don’t suck, but you’ve been stuck. Writing effective cold emails can be a challenge, but with some excellent copywriting skills and some personalization they don’t have to feel sleazy to send out. If you are reading this, then you have probably had Read more…