Ultimately, business is about profit. That can be a pretty bleak outlook, though, if you start to see your customers as dollar signs and vice versa. We’ve talked about how to acknowledge your customers as human beings, but now it is time to talk about how to remind your customers Read more…
These email marketing examples that leverage kindness in such a way to drastically increase customer satisfaction, and, therefore, customer engagement are brilliant! A little bit of kindness goes a long way. When it comes to email marketing, you are being granted special access to someone’s “digital real estate.” Let’s think Read more…
Micro content is the content you see everyday and probably read most often, but you just don’t realize it. More importantly, you probably don’t realize how important it is to your business or online presence. As a content and copywriter, everyone tends to think that I spend a majority of Read more…
I have already talked about what it means to be helpful and increase value in your client’s life. We need to take a step back, though, about what it means to be helpful and bring value to your customers in the first place… Realistically, these are probably out of order, Read more…
By taking the time to be intentionally kind in your marketing, and anyone else you run into online or offline, you are going to make life better in more ways than you know. Working through an example of practicing kindness in marketing is going to be hugely beneficial… …Or I Read more…
When I talk about “Be Helpful” as part of the core values of human-centered digital marketing, what I mean is that you focus on bringing value to your customers. Everything you do should be to help your customers. Your content creation? Helpful, valuable. Your emails? Helpful, valuable. Your “freebies” or Read more…
Social media SEO is intimidating, y’all. If you are intimidated by SEO, Search Engine Optimization, then run away in fear and trembling. If you are intimidated by social media, like yours truly here, then start screaming now. Okay, let’s give everyone a second to clear the room. Are they gone? Read more…
If you are familiar with how to practice gratitude, then you know that gratitude actually has proven, positive side effects for your health and wellness. But did you know that it can have positive side effects on your business, too? I won’t drag this out. I mean, I’m a writer, Read more…