Knowing your customers and clients is at the heart of every single type of business, and that means customer market research should be a priority for every founder, sole proprietor, and CEO. The more you know about your customers, the more success you will find. Getting into the nitty gritty Read more…
There is a not-often discussed advertising strategy known as the 95-5 Rule. Before defining what it is, I am going to give you some food for thought by asking some questions. How often do you buy a new computer? How often do you upgrade your phone? How often do you Read more…
Why should you care about podcast advertisements? Because there are an estimated 383.7 million podcast listeners in the world, as of June 2022. This is a staggering number when you consider that, not only are millions of people listening to podcasts every single day, but that podcast advertising has seen Read more…
Let me ask you a question: when it comes to holiday advertisements, which is the better holiday to place ads around? A) May 4th B) December 25th C) Black Friday If you guessed B, then you are incorrect. If you thought you had it for sure by guessing C, then Read more…
If you need to know how to write content for your marketing cycles you need look no further than The Shining! I know, I know–what does Stephen King have to do with content marketing, Dylan!? WAY MORE THAN YOU THINK! Here’s the thing: I’ve been doing this content writing thing Read more…
If you are wondering whether or not Google Docs is a good word processor, then the answer is always “yes!” It is no secret, if you know me, that I drank the Google Kool-aid years ago. I bought the first Chromebook that came out to market, the first Pixel smartphone, Read more…
If you want to know how to use LifeAt for productivity hacking, then (first, check out this post) this is for you. You are so very wise because LifeAt has so much potential to really hack your productivity. I won’t take anymore time trying to intro this because I am Read more…
My latest and greatest obsession has been with LifeAt.io, a digital work space. So I have decided to do a little LifeAt review! Now, that sounds boring on the face of it… …but I promise this thing will rock your socks off, if you can wrap your head around how Read more…
In the day of remote and hybrid work, async (asynchronous) communication is the daily norm…but it isn’t always the smoothest process. If you are wanting better async communication, then you need to follow and abide by a few content marketing principles that will help you increase meaningful and beneficial communication Read more…
Getting negative reviews can suck, but they don’t have to necessarily be a bad thing. When you first get a bad review on Google or Amazon or somewhere else, then your first reaction might be to feel sad or disappointed or upset. With a mindset shift and reframing the review, Read more…