You Need More Holiday Advertisements Than You Think
Let me ask you a question: when it comes to holiday advertisements, which is the better holiday to place ads around?
A) May 4th
B) December 25th
C) Black Friday
If you guessed B, then you are incorrect.
If you thought you had it for sure by guessing C, then you are also incorrect.
As it turns out, placing holiday advertisements around May the 4th (Star Wars Day), with discounts, deals, or even copy that is somehow related to Star Wars will actually net you a better return and higher click rates.
You don’t even have to be selling Star Wars merchandise to cash in.
So, what else are you missing out on???
Holiday advertisements can be lucrative
At DSM, everything we do is centered around the human experience. We call this human-centered digital marketing.
And acknowledging someone’s holiday goes a long way to making them feel more connected with your brand. It builds a sense of community, empathy, and trust between your current and potential customers and your brand.
Cashing in on some solid ads centered around Christmas just makes sense.
People buy lots of things at Christmas.
But they also exchanged gifts around Hanukkah…and Kwanza…and Diwali.
These can be amazing times to reach your customers and clients with something that deeply matters to them!
A caveat…
However…people know when a cash grab is nothing more than an attempt at making more money.
For example, if your brand has absolutely nothing to do with Jewish practices or traditions (meaning, no one on your staff is Jewish nor has it ever been mentioned or discussed before), then it seems incredibly fake.
The key is to make your holiday advertisements seem as authentic as possible.
On the other hand, if you want to acknowledge, accept, and encourage the holiday celebrations of your staff or employees, then making a special note of that in your holiday advertisements is probably a great idea!
You get to showcase staff as well as celebrate with people genuinely.
What holidays make sense for your brand?
Honestly, this is completely and totally subjective depending on each business and brand.
But allow me a moment to throw some thoughts out there…
If you or the business owner are obsessed with Star Wars on a personal level, then maybe it is worth tying it into a holiday advertisement campaign that says something like, “While we don’t sell anything Star Wars, Jim is our business owner and he is OBSESSED with Star Wars. Which means that you all get to benefit from his favorite holiday of the year: Star Wars Day! So grab 50% off on all orders placed on May 4th! And, remember, May the 4th be with you!”
It’s funny, it’s quirky, and, most importantly, it is HUMAN. People love seeing the people behind the scenes. And everyone loves a jump at a good deal.
I know someone who uses his birthday as a holiday.
Every year, for the week leading up to his birthday, 100% of his book sales (You Are the Brand – and, yes, that’s an affiliate link) goes to charity.
It is his way of giving back and making a personal holiday something much more public. And people love to help him help others every year.
Ready to get creative with holiday ads?
Well, whaddya think?
Got some ideas floating around for some fun ways to tie in the holidays into your marketing materials?
I have seen companies do it well and others fall flat on their face. But, with a little forethought and intentionality, ramping up your holiday advertisements to account for the holidays that make sense for you and your brand…it can be a really big win.
And, while we are talking about big wins…
If you want to put some more notches in your marketing belt with some wins, then I’d love to help you build out your content marketing strategy! In fact, I am in the process of releasing a new wave of Superfan Client Engagement packages for a few great brands and businesses.
If you want to know more, then reach out to me.
Otherwise, stay tuned.
I appreciate you, my friend!
