These email marketing examples that leverage kindness in such a way to drastically increase customer satisfaction, and, therefore, customer engagement are brilliant!

A little bit of kindness goes a long way. When it comes to email marketing, you are being granted special access to someone’s “digital real estate.”

Let’s think about it like this – on the internet you can’t really “own” any sort of space. Even if you build your own website, you are going to have to register the domain somewhere. And that domain name is given to you by someone somewhere

…and if you don’t pay to keep it, they take it back and sell it to someone else…

However

An email address is the closest thing every person will ever “rent” that is almost entirely theirs. Yes, of course, it ultimately belongs to Google (gmail) or Yahoo or Microsoft (outlook), but the person who uses the email address are the ones actually using it to any sort of advantage.

So, when we think of an email address as someone’s “digital real estate” that they are letting you have access to, they are letting you into their digital home, if you will, then you need to honor and respect that privilege and space.

These email marketing examples all do a wonderful job of acknowledging that relationship by using a distinct type of kindness not all companies use.

The Genuine Thank You

The “Thank You” page for when someone subscribes or purchases something online is an untapped goldmine for kindness.

Sure, most companies just say, “thanks! Here’s your thing!”

Adding a simple line about what the customer will be getting out of whatever it is can make a difference, though.

Food52 has made it a point to say thank you, to show above and beyond appreciation, and explain what other ways someone can interact and even purchase with them. (Plus, they even gave you a coupon if you want to dive right in!)

This is one of the best email marketing examples using kindness by showing genuine appreciation and hope for the customer to learn and grow with the company. They are sure to get plenty of customer engagement and satisfaction out of this email, and so could you!

Honor Their Time

You are given permission to come into someone’s home. But have you ever heard of the phrase, “overstaying your welcome?”

Yeah, well, sometimes email marketers tend to take far too long to say the thing they need to say. Or they visit far too often.

Not Uber, though. They respect and honor the time they have been given by keeping it short and getting right to the point!

This daily email is simple, brief, and lets the customer know exactly what they need to know to use their service. Even the images at the bottom of the email are being used to convey information quickly and efficiently! 

Show some kindness by respecting the time you are given in the customer’s email. This is another great email marketing example that is kind while driving up customer satisfaction and engagement!

Don’t Push the Upsell Too Much

One last idea to be kind in your email marketing is to stop focusing on the upsell.

It isn’t the greatest feeling in the world to be sold to over and over and over again. 

Yes, email marketing can be a great way to generate more sales and leads, but not at the cost of customer satisfaction. If people aren’t reading your emails…then what’s the point?

One company whose emails I generally enjoy reading because they are 1) helpful and 2) don’t try to constantly sell me on something is Canva!

They 100% could upsell here, right? Offer a tip and then try to convince you to upgrade to a paid subscription. 

Nope! Instead, they just offer help for the sake of helping you make better graphics. This might be one of my personal favorites out of any email marketing examples I can find. 

When I let someone into my “digital home” I enjoy not being sold to every single time they come a’knockin’.

Ready to write up your own awesome email marketing campaigns?

There are so many great examples out there to pull from! You’ve probably seen some good and bad ones along the way, I trust. 

If you decide you need help making your email marketing a little more “human,” then I would love to help! Just reach out and let’s chat to get something started.

Otherwise, I would love for you to take some time and check out some other DSM Blog posts. I think they are pretty good, but that may be biased.