Tips, tricks, advice, suggestions, and more about content marketing strategy and content marketing in general.
Whether intentional or not, many businesses end up treating their clients more like numbers and less like human beings. When you treat your customers like humans, though, you have a much higher chance of creating recurring clients. For certain businesses, it can be advantageous to see customers as data points… Read more…
Micro content is the content you see everyday and probably read most often, but you just don’t realize it. More importantly, you probably don’t realize how important it is to your business or online presence. As a content and copywriter, everyone tends to think that I spend a majority of Read more…
I have already talked about what it means to be helpful and increase value in your client’s life. We need to take a step back, though, about what it means to be helpful and bring value to your customers in the first place… Realistically, these are probably out of order, Read more…
By taking the time to be intentionally kind in your marketing, and anyone else you run into online or offline, you are going to make life better in more ways than you know. Working through an example of practicing kindness in marketing is going to be hugely beneficial… …Or I Read more…
When I talk about “Be Helpful” as part of the core values of human-centered digital marketing, what I mean is that you focus on bringing value to your customers. Everything you do should be to help your customers. Your content creation? Helpful, valuable. Your emails? Helpful, valuable. Your “freebies” or Read more…
Social media SEO is intimidating, y’all. If you are intimidated by SEO, Search Engine Optimization, then run away in fear and trembling. If you are intimidated by social media, like yours truly here, then start screaming now. Okay, let’s give everyone a second to clear the room. Are they gone? Read more…
If you are familiar with how to practice gratitude, then you know that gratitude actually has proven, positive side effects for your health and wellness. But did you know that it can have positive side effects on your business, too? I won’t drag this out. I mean, I’m a writer, Read more…
Step 1: Start with the truth… I have a habit of selling myself out in interviews… …I don’t know what that says about me… I had an interview this week and they asked me what my close friends would say about me. Now, this was an opportunity to brag, obviously. Read more…
“If you can’t keep your word, then don’t open your mouth.” Wait… Is that not how the saying goes?… Well, I think we should change it because I have a lot more times where I will go to say that I will or can do something and I don’t end Read more…
It’s Really Simple – I Promise We have already talked about what it means to Be Human, but now it is time to talk about what it means to Be Helpful. Essentially, it means to “increase value” in digital marketing. For those of us doing more than business online, it Read more…