I have already talked about what it means to be helpful and increase value in your client’s life. We need to take a step back, though, about what it means to be helpful and bring value to your customers in the first place…

Realistically, these are probably out of order, and they do have a lot of overlap.

So much overlap, in fact, that I considered scrapping this entire piece multiple times.

However, I realized that there genuinely is something different between increasing value and how to bring value to your customers in the first place.

Bring it before you increase it

It is going to be difficult to add more value to your customers and clients if you haven’t brought them anything worthwhile at the word go.

This is what we need to talk about, and I think it fits once you learn how to add more value to then work retroactively on bringing powerful, helpful content from the start.

Talk to them

If you aren’t regularly communicating with the people you are trying to reach, then how are you ever going to know what they want?

If you already have your business up and running but are wanting to be helpful and bring value to your customers, then you need to take advantage of whatever contact information you have. It doesn’t matter if they are current, past, or even potential customers – contact them and ask them what types of content would be helpful to them to solve their problems. While you’re at it, ask them what problems brought them to you.

If you already have this information, just start over. It will dredge up some marketing gold, guaranteed.

Now, if you are starting from scratch, then start finding customers of competing or similar companies and talk to them directly. Don’t make it about competition, just genuinely ask questions. Don’t even track down contact information to keep. 

The more genuinely helpful you are, the more buzz you will generate about your business anyway.

This will help you get started in the right direction as you launch your business!

Give the people what they want

Once you have asked, it is time to deliver.

Take their questions, make a master document of Frequently Asked Questions (FAQs), and generate answers and create an FAQ page on your website.

Take it one step further, though, by taking each FAQ and finding a way to create a few more pieces of content (via blog, podcast, videos, etc.) for each question. Link everything back to those FAQs.

You are going to think these pieces of content are going to be opportunities to push to other funnels and sales page, but don’t give in.

Your goal is to be helpful and bring value to your customers, that’s it. These pieces of content are not meant to be direct sales.

Over-deliver on every piece of content

Every piece of content you generate should remind you of the phrase, “give until it hurts.”

Take it further than your competition and give away industry tips and secrets, divulge little-known truths about where the money goes, be honest about every piece of information you are putting out there.

We all have innate BS detectors.

We can tell when a person, or a business, isn’t being entirely truthful or helpful.

Let the sales come to you

Don’t worry about pushing too much. 

Think about your own life.

Did you gravitate towards the people who helped you the most in life or the people who kept asking for things?

Yeah….exactly…

It turns out, people like being helped. And genuinely appreciate it, too.

When they find they need professional help, then things like price and ratings won’t matter as much as knowing that they trust you to actually help them rather than make a quick buck off of their problems.

What do you think it means to be helpful? How can you bring value to your customers with every piece of content?

My guess is the reason you got into your business was to help someone…somewhere along the way that was what pushed you into your field or industry or passion.

Part of human-centered digital marketing means going back to those roots and looking for all the ways you can bring value to your customers with your content. The more you help, the more likely you are to be their go-to business later on.

Interested in finding out more about human-centered digital marketing? Let’s connect and set up a time to talk. You can also check my social links below for more helpful goodies and tips/tricks.