By taking the time to be intentionally kind in your marketing, and anyone else you run into online or offline, you are going to make life better in more ways than you know.

Working through an example of practicing kindness in marketing is going to be hugely beneficial…

…Or I could write a basic article for SEO to hopefully bring in some traffic on people looking up “being kind in your marketing” or something like that…

Nah.

There is a group called The Marketing Meetup.

It is possibly one of the most wholesome business organizations I have ever connected with.

It is genuinely a joy to get their emails and consume their content.

Do you know why?

Because kindness is one of their primary pillars, it is actually kind of the entirety of their business model.

“Lovelies”

The Marketing Meetup consistently uses “pet names” for subscribers. A popular one seems to be “lovelies.”

This might be a specific colloquialism due to the owners being based out of the UK, but the concept applies.

They don’t use [First Name] tages, they don’t pretend that they are addressing me as an individual. 

We all know I am but one of many receiving this particular email, so they own up to that fact but try to make it personal. They give us a nickname.

The side effect of this is that it makes you feel like a part of a community…

It takes a village…

Which brings us to our next point.

You have heard that it takes a village to raise a child, right?

Well, why does this village even care about this particular child that isn’t even one of their own?

Because of the tribe.

If it is good for the tribe, then it is good for all the members of the tribe.

Creating a sense of community makes people feel like they have a group of people that support them and care for them no matter the cost or circumstance.

Using a nickname or pet name makes us feel like we belong, which makes us feel like we are part of something bigger.

This makes us more attached to the business.

Which makes us part of a tribe

When we feel attached to a business or a brand or whatever, when we feel like a part of the tribe…

We are part of that tribe.

I get it, that word “tribe” has been overused already (both in this post and in business culture).

It drives home a point, though. 

As we feel like a business cares about us, treats us better than maybe even our family and friends do, and builds a community for us…

…then we feel like we belong on a deeper level.

That one piece of being kind in your marketing can lead to a whole new level of customer engagement.

Kindness can lead to superfan client engagement.

And those superfans can lead to massive side effects on your business: growth in number of referrals, a boost in organic reach from people chatting about your business online, and, of course, increased revenue and cash flow.

It pays to be kind.

Want to dive deeper into being kind in your marketing?

Every business has a brand and a voice. Some are already set in stone, some are more malleable.

Whatever your brand voice is right now, there is room to find ways to be kind. If you want to see how you can create superfans using kindness, then you may be curious to know more about my Superfan Client Engagement package.

Let’s chat and see if it is a fit for you!