Micro content is the content you see everyday and probably read most often, but you just don’t realize it.

More importantly, you probably don’t realize how important it is to your business or online presence.

As a content and copywriter, everyone tends to think that I spend a majority of my time creating huge pieces of content.

What they don’t realize is that the content I agonize over the most, is in the content you probably don’t even notice.

BUTTON “Click for help with lead generation!”

Micro Content Is Powerful

The words you see in that button right up there – that is micro content.

The heading you see right below it, the one that you very well may have used to skim through this post, that is micro content.

It’s not about the font size, it’s about the length of the copy (content).

Think carefully about the last time you got an email in your inbox…

…what is the first thing you noticed?

The subject line, right?

Did it attract your attention? Did it make you pause? Did it invoke positive or negative emotions?

All of these are the ways the copy used in the subject line of an email can be an example of micro content you interact with everyday.

And you probably didn’t even notice it.

Let’s keep running through this thought experiment…

…Did you see some little teaser text underneath the subject line? A little spoiler about what is inside the email perhaps?

THAT is another great example of micro content.

You may not have even noticed it at first, but it drew you in. It promised you something in addition to whatever the subject line enticed you about.

Maybe it got you fired up, maybe it made you remember something important, maybe it got you so curious you just had to find out more.

Micro content is incredibly powerful.

How to Make Powerful Content

“If you want to dive even deeper into the microverse and how micro content can boost your business, then you are going to want to click this little doo-dad here.”

This is my favorite micro content user!

That was an example of micro content being used in a Call-to-Action.

Did you click it?

If you did click it, then I want you to do something for me: share this blog post.

You can use this little button right here to do exactly that.

Now, some sad news.

If you clicked the Blue Button, then you probably were super disappointed.

It circled back to this blog post. You can smash that blue button all day, and you will get nowhere.

It didn’t live up to the expectation set by the micro content.

Which is my last comment: if you want to know how to make powerful content, then you need to focus on micro content that is helpful and honest.

What Do You Think About Micro Content Now?

There it is. A micro article about micro content.

What do you think? Have you paid attention to your micro content before? Will you think about it a little bit more now?

I’d love to hear your thoughts. You can email me here if you have any questions or feedback.

If you want someone who will carefully geek out about your micro content for you, then look no further. Let’s connect and set up a time for a strategy call.

Otherwise, check out my Instagram where I post all kinds of tips, strategies, and more every single week (lots of micro content to check out there, too 😉).