These email marketing examples that leverage kindness in such a way to drastically increase customer satisfaction, and, therefore, customer engagement are brilliant! A little bit of kindness goes a long way. When it comes to email marketing, you are being granted special access to someone’s “digital real estate.” Let’s think Read more…
If you haven’t heard the news recently, a cosmetics company has a new social media strategy – the Lush Anti-Social Media Policy. It is something we all need to stop and pay attention to because it is one of the boldest moves of any major company I have seen in Read more…
Whether intentional or not, many businesses end up treating their clients more like numbers and less like human beings. When you treat your customers like humans, though, you have a much higher chance of creating recurring clients. For certain businesses, it can be advantageous to see customers as data points… Read more…
Micro content is the content you see everyday and probably read most often, but you just don’t realize it. More importantly, you probably don’t realize how important it is to your business or online presence. As a content and copywriter, everyone tends to think that I spend a majority of Read more…
I have already talked about what it means to be helpful and increase value in your client’s life. We need to take a step back, though, about what it means to be helpful and bring value to your customers in the first place… Realistically, these are probably out of order, Read more…
When I talk about “Be Helpful” as part of the core values of human-centered digital marketing, what I mean is that you focus on bringing value to your customers. Everything you do should be to help your customers. Your content creation? Helpful, valuable. Your emails? Helpful, valuable. Your “freebies” or Read more…
Let’s be real. Digital marketing has become one of the best ways to promote your business. It’s a great way to connect with your customers and show off your services. With so many ways to market in the online space, it should be easy to speak to your prospects. But Read more…
It’s Really Simple – I Promise We have already talked about what it means to Be Human, but now it is time to talk about what it means to Be Helpful. Essentially, it means to “increase value” in digital marketing. For those of us doing more than business online, it Read more…