Rank on Page One of Google Using Your Search Engine Skills
This topic will be ironic because it is about how to rank on page one of Google…but this particular blog post will have no chance of ranking that high on Google.
But I am offering a completely different tactic on this task by focusing on the content marketing aspect of the process…using nothing but the Google search bar and paying attention to some information from what pops up.
To get started, make sure you have your keywords ready. Then, pick one to start doing some research on and type it right into the Google Search bar. Hit “enter.”
Now, let’s walk through some of the most simple and basic things you can do to give yourself the best shot to rank on page one of Google. Assess the top 5 site titles and how well they match up with the keyword, double check the source website, take note of how long the articles are, and unleash your inner English teacher and grade how well the content is written.
Rank on page one of Google more often with a few simple steps
Figuring out how to rank your content is a bear of a job.
Employing even a few of these tips should make that process a little bit smoother. If nothing else, it will let you know you are outclassed and need to take a different keyword approach.
Consider how well they match up with the keyword
If you are trying to build content around a long-tail keyword, then check out the top 5 pages that come up in the SERP (search engine results page). If you are wanting to know how to rank on page one of Google, then you will need to see how closely these top 5 articles compare to your keywords.
Sometimes, it will be an exact match in the title and main headings.
Other times, you may quickly realize that they are ranking for this particular keyword only because they are ranking for other keywords in the topic cluster. All this means is that they are talking about a similar topic often enough that Google is giving them a little boost for this keyword, even if they aren’t matching for that one exactly.
See how many times you notice your long-tail keywords and similar keywords. Match or increase that number in your own content, even if it means writing longer posts.
Double check the source website
If the top 5 pages include websites like Reddit, Quora, etc. then you have a good chance of ranking well. Google really only favors these types of forum websites when there’s not any good content on that particular topic.
This means you are on the right path!
Take note of how long the articles are
Check out the top 5 pages that pop up in the SERP and take note of the word count for each of them. You are going to need to match the longest piece of content.
However, one thing to keep in mind: this will only be beneficial if you make sure all of your content is actually helpful. Otherwise, you might just be wasting your time.
Unleash your inner English teacher and grade how well the content is written
Listen, in our world of AI writers and freelance writers that accept abysmal payments to the tune of 5 cents per word, most content on the internet isn’t that great!
This means there is a lot of opportunity for you to blow people away with how well-written, helpful, and valuable your content is to them.
Keep an eye out for this type of shoddy content, and improve on it every chance you get:
- Poorly written.
- Big walls of text.
- Stock photos.
- Bad grammar.
- Not enough headings.
The more of these mistakes you come across in those top 5 pages, the more likely you are to be able to figure out how to rank on page one of Google with your improved and polished content!
Do a few minutes of simple research to rank higher more often
Honestly, these few minutes of research on the pages that pop up on Google can go a long way to helping you determine if it is worth pursuing that particular set of keywords. If nothing else, it can help you get a leg up on the competition.
And if you ever want to see more helpful content like this, then keep an eye on my blog.
OR
You can always hit me up directly with any questions (or see if we want to partner together on making great content that meets your needs)!
Remember–I appreciate you, friend!
