Copywriting Examples to Steal From
Finding great copywriting examples can be tricky, at best. Not because you don’t want to plagiarize (I know you would never do that), but because it’s difficult to break down what exactly went right versus what was a stroke of luck.
As a copywriter, can I just say: sometimes it’s both!
In “the biz” we would often call this swiping copy. In fact, whole brands have built around the idea of creating swipe files where those learning the copywriting ropes can get access to copywriting examples alongside what made them work so well.
This means copywriters are able to break down what goes well in a piece of copy and have a better understanding to use those same copywriting tactics moving forward.
There is one specific technique, and some copywriting examples to showcase it, that gets overlooked quite a bit in the marketing world: educating the client on what they actually want.
These copywriting examples prove this trick works
Start out by trying to put yourself in your ideal client’s shoes. Discern what their top problems might be. You can choose one (if it’s a really good one) to three (more than this gets to be too much) or even offer a double digit number of clearly defined problems.
This last one is only useful when you can find at least ten or more major problems your clients face before working with you. This can be used as “overwhelming” evidence. But anything more than 3 and less than 10 just doesn’t hit that sweet spot so much.
For each of these pain problems, you need to clearly define how your product or service completely solves that problem.
Then, work in the explanation of the problem along with your clearly defined solution in your marketing materials.
Copywriting Example: David Ogilvy
David Ogilvy is one of the most well-known copywriters in history, so it’s no surprise that we are going to use one of his legendary copywriting examples.
For a print ad in 1958, David Ogilvy wrote this, “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”
The problem: Driving is noisy, driving at 60mph is almost unbearable. Solution: One luxury feature of the new Rolls-Royce is that the engine is quieter than the ticking of the clock, even at fast speeds.
Copywriting Example: Omsom
Omsom is a food brand that creates meal packets that can be added with some typical pantry items to create some truly great Asian cuisine! And what they have done on their website to describe a paint point with an incredible solution is amazing.
“An Omsom starter is a pantry shortcut for a specific Asian dish, combining all the sauces, aromatics, and seasonings you need.
Recipes are provided – just bring your own protein + veggies to the party!”
The problem: Gathering all the ingredients for a meal and cooking a full meal takes a lot of time, effort, and energy. The solution: Combining everything but the veggies and proteins you want into a convenient meal package saves so much of that time and energy to eat something truly delicious.
Taking it one step further, they are also saying that the problem is: getting takeout food is expensive and not that healthy. The solution, though: making food at home, as simply as possible, is cheaper and healthier.
Recreate your own copywriting masterpieces
There are dozens and dozens of well-written and effective copywriting examples out there to discuss, but these two are some of my personal favorites. They are short, clean, and effective.
Gather around some great copy and check out what you think is most effective for yourself! Then, when you need help executing on that great copy, feel free to reach out directly or via the contact page.
Otherwise, keep reading here on the DSM Blog and see if anything else tickles your fancy.
I appreciate you, my friends!
