Team motivation is critical, especially for your content marketing team. They (and you) are generating dozens or even hundreds of ideas every week and it can take a creative toll. Creative burnout is a real danger for those who churn out tons of content for their clients. So how do Read more…
What is digital PR anyway? Maybe you have heard that term thrown around or maybe I am the first person introducing it to you. Let me get this out of the way from the start: it is not the same thing as link-building. I have seen too many thought leaders Read more…
Finding great copywriting examples can be tricky, at best. Not because you don’t want to plagiarize (I know you would never do that), but because it’s difficult to break down what exactly went right versus what was a stroke of luck. As a copywriter, can I just say: sometimes it’s Read more…
According to Cunningham’s Law, you are likely going about your marketing all wrong. “The best way to get the right answer on the internet is not to ask a question; it’s to post the wrong answer.” It’s not one that I have ever heard until recently. Sure, Murphy’s Law I Read more…
This topic will be ironic because it is about how to rank on page one of Google…but this particular blog post will have no chance of ranking that high on Google. But I am offering a completely different tactic on this task by focusing on the content marketing aspect of Read more…
If you are trying to figure out how to rank for a keyword, then join the party. I have been doing content writing and marketing for over two years (at the time of this writing), and the rules and tips and tricks have changed so many times in those years. Read more…