Let’s be real.

Digital marketing has become one of the best ways to promote your business.

It’s a great way to connect with your customers and show off your services. 

With so many ways to market in the online space, it should be easy to speak to your prospects.

But if you’re struggling to build those connections with your audience, it could be a lack of personalization in your digital marketing. 

People buy from brands they know, like, and trust, and if your marketing is missing that personable aspect, it could hurt your business.

So, what does it mean to be more personable in your digital marketing?

From social media platforms, blogging for business, running advertisements – you can’t enter the online space without being bombarded by brands fighting for your attention. 

With the overload of marketing happening online every day, consumers can easily detect if a brand or business is disingenuous or untrustworthy.

More than ever, consumers want to connect with the brands they are buying from, and having that personal connection makes all the difference between a loyal customer or no customer.

To help you, I put together the top 7 ways you can be more personable in your digital marketing!

1. By Being Transparent, You Become more Personable

If you want to be more personable in your digital marketing, you need to lead with transparency. By being transparent about your mission, values, goals, beliefs, what you stand for, your audience can get to know your brand on a deeper level.

Giving people this information will also increase the “trust” factor in your audience and promote loyal customers. You can work on adding transparency to your digital marketing by easily integrating it into your strategy. 

How?

• Add your mission statement and values to your business website. 
• Create content around your business’s values or beliefs.
• Post about important topics you care about.

When consumers see your transparency on different levels, you create a more personable brand that people can identify with, increasing connection.

2. Add Personal Stories to Your Digital Marketing Strategy

Don’t just tell people how you help show them through actual experiences. 

Including this type of content within your digital marketing will help your audience relate to you. This also humanizes your business and brand, encouraging a connection with your prospects and customers. 

You can do this by infusing storytelling into your business marketing and content.

Share your business story. 

• How did you get started? 
• What was the biggest struggle? 
• How did you overcome those struggles? 

Create posts, articles, blogs, or infuse this type of storytelling in your website copywriting, and you will immediately start creating a more personable brand. 

3. Be More Personable by Being Open and Honest

As I said above, consumers can pick up on those that are “fake” or disingenuous. The best thing you can do to be more personable in your digital marketing is, to be honest in your marketing strategies. 

Never exaggerate the truth, fabricate data, testimonials, etc. 

This is also important for your brand as it will directly impact your integrity as a business owner. 

Honesty is the best policy! When you are open and honest with your prospects, you will create a more trusting brand and be more personable. 

4. Make your Digital Marketing 10x More Personable by Showing Your Face

People want to see the human behind the brand. By showing who you are or highlighting your staff members, you can help build connections with your community. 

It can be hard to build those relationships through digital marketing as everything takes place over a screen. When you show pictures of yourself, or staff members, (the humans behind the brand), you give them more of a reason to like and trust you. 

An easy way to do this is to add pictures to your website, social media platforms, or in your email marketing. 

5. Be More Personable by Creating Community in Your Digital Marketing

There is a reason so many people gravitate towards like-minded individuals. It gives them a sense of community. Many businesses create forums and groups where they encourage their prospects or customers to ask questions and build connections through networking, 

By building a community, you give your audience direct access to you and your business. This is an effective way to increase your digital marketing efforts while being personable. By being more accessible, you’ll reinforce the human connection, and people will begin seeing you as more than just a “brand.”

6. Engage With Your Audience, Be Personable, And Attentive

Since we just talked about the importance of building a community, you must take the time to engage with your audience, prospects, and customers in a personable and respectful manner. Show your audience you hear and see them and respond to their questions, comments, emails, etc. 

Being personable in your engagements will show off your brand’s personality and help your audience identify with you. There is always a place in digital marketing to be formal. But, if you are looking to increase your reach, and engage more with your prospects in a personable way, then you should talk to them like you are talking to a good friend, no need to be robotic, stuffy, or inaccessible.

7. Go Live or Create Videos! This will Boost Your Personable Factor

Whether you use Instagram or Facebook as a digital marketing platform or have a simple website, you can always use video features to be more personable. Going live is a great way to build on that “know, like, trust” factor. 

You can do weekly or monthly behind-the-scenes videos showing your audience what you are getting up to or use it as a way to run a Q&A session. Getting out from behind that screen and bringing your audience into your business will encourage connection and create a more personable and approachable brand. 

Remember, whatever brand identity your business has, you can always be more personable by including these tips into your digital marketing strategy. 

At the end of the day, you are looking to connect with your audience, help them solve their problems or pain points, and sell your products or services. To be more personable in your digital marketing, market with your ideal client in mind and put yourself in their shoes. 

• What are the things they care about? 
• What do they want to know before buying? 
• What makes them like and trust a brand? 

Answering these questions and infusing your digital marketing with these attributes will help you be more personable, connect better with your audience, and increase your digital marketing efforts. 

From the Author

Kristin Overly is an SEO Copywriter for small businesses, specializing in website copywriting and SEO. She works mainly with small businesses to nail down their messaging, creating copy that attracts, resonates, and increases conversions among their target audience. 

~Dylan here!!!~ I just wanted to pop in here at the end and make a plug for Kristin! She has been fun and easy to work with, so I wanted to give her a chance for a little extra promotion.

“If you are looking to increase your organic traffic and boost your ranking on search engines, Kristin offers affordable SEO strategy bundles, consults, & ‘Done For You’ SEO research to getting you started! Contact today to schedule a free discovery call!”

So make sure to check out here website and give her a follow on Instagram! Thanks, friends!