Ultimately, business is about profit. That can be a pretty bleak outlook, though, if you start to see your customers as dollar signs and vice versa. We’ve talked about how to acknowledge your customers as human beings, but now it is time to talk about how to remind your customers Read more…
Last year, I read 64 books…but there were some…extenuating circumstances that made it an incredibly unique year for reading. This year, I just wanted to read 50. But I wanted to do it in style and made a whole challenge for myself…that failed miserably. Trust me. However, I did get Read more…
About a year ago I started to advertise and gather some people together to try and build a community around what we were reading. I read 64 books in 2020 and I was wanting to set a goal for myself and keep myself accountable for 2021. So, I thought to Read more…
These email marketing examples that leverage kindness in such a way to drastically increase customer satisfaction, and, therefore, customer engagement are brilliant! A little bit of kindness goes a long way. When it comes to email marketing, you are being granted special access to someone’s “digital real estate.” Let’s think Read more…
If you haven’t heard the news recently, a cosmetics company has a new social media strategy – the Lush Anti-Social Media Policy. It is something we all need to stop and pay attention to because it is one of the boldest moves of any major company I have seen in Read more…
Whether intentional or not, many businesses end up treating their clients more like numbers and less like human beings. When you treat your customers like humans, though, you have a much higher chance of creating recurring clients. For certain businesses, it can be advantageous to see customers as data points… Read more…
Micro content is the content you see everyday and probably read most often, but you just don’t realize it. More importantly, you probably don’t realize how important it is to your business or online presence. As a content and copywriter, everyone tends to think that I spend a majority of Read more…
I have already talked about what it means to be helpful and increase value in your client’s life. We need to take a step back, though, about what it means to be helpful and bring value to your customers in the first place… Realistically, these are probably out of order, Read more…
By taking the time to be intentionally kind in your marketing, and anyone else you run into online or offline, you are going to make life better in more ways than you know. Working through an example of practicing kindness in marketing is going to be hugely beneficial… …Or I Read more…
When I talk about “Be Helpful” as part of the core values of human-centered digital marketing, what I mean is that you focus on bringing value to your customers. Everything you do should be to help your customers. Your content creation? Helpful, valuable. Your emails? Helpful, valuable. Your “freebies” or Read more…