Team motivation is critical, especially for your content marketing team. They (and you) are generating dozens or even hundreds of ideas every week and it can take a creative toll. Creative burnout is a real danger for those who churn out tons of content for their clients. So how do Read more…
Figuring out how to fight procrastination as a writer is a struggle that all of us have dealt with at some point or another. You can’t get your book published…until you write it… So pushing through those times when you either have total writer’s block or just really don’t want Read more…
I’m 100% positive you are scouring the internet looking for an idea of how to use BeReal as a writer and author… …oh wait…you aren’t yet? Well, well, well… *cracks knuckles* Let me make a case for why and how to use BeReal as an author! BeReal is skyrocketing in Read more…
What is digital PR anyway? Maybe you have heard that term thrown around or maybe I am the first person introducing it to you. Let me get this out of the way from the start: it is not the same thing as link-building. I have seen too many thought leaders Read more…
You don’t have to be the most liked person in the room for people to respect that what you have to say is worth listening to. This is a lesson I had to learn the hard way. Way back in my sophomore year of high school–and I need to describe Read more…
Finding great copywriting examples can be tricky, at best. Not because you don’t want to plagiarize (I know you would never do that), but because it’s difficult to break down what exactly went right versus what was a stroke of luck. As a copywriter, can I just say: sometimes it’s Read more…
According to Cunningham’s Law, you are likely going about your marketing all wrong. “The best way to get the right answer on the internet is not to ask a question; it’s to post the wrong answer.” It’s not one that I have ever heard until recently. Sure, Murphy’s Law I Read more…
This topic will be ironic because it is about how to rank on page one of Google…but this particular blog post will have no chance of ranking that high on Google. But I am offering a completely different tactic on this task by focusing on the content marketing aspect of Read more…
Many of us want to know how to write a cold email, but most of us just want to grab a free template and run with it. However, cold emails work best when they are personalized not customized. I want to take just a few minutes of your time to Read more…
If you are trying to figure out how to rank for a keyword, then join the party. I have been doing content writing and marketing for over two years (at the time of this writing), and the rules and tips and tricks have changed so many times in those years. Read more…