Trying to increase customer retention only becomes more difficult with each passing day. Customers are constantly bombarded with the next new shiny thing. Then, on top of that, customers can get burned out or bogged down by overload, not getting enough value from brands, etc. Customer retention is simply the Read more
I’ve answered the question, “what are content pillars?” before, but I didn’t go into detail about how to write pillar content for your brand. This time around, though, I’ll be tackling just that. It is worth noting, though, that there are dozens of ways you can do this. And, furthermore, Read more
You ask some good questions! What are content pillars anyway, right? Well, think of them as actual pillars for your content marketing strategy. They are the primary supports keeping the roof above your head. No, I am being serious. If you are genuinely asking, then I am legitimately telling you Read more
If you are struggling to write engaging content for your content marketing strategy, then you are not alone. Trust me on this one. Even those of us who do this for a living *cough cough* wrestle with this. Not because there aren’t plenty of ideas out there, but because there Read more