Last year, I read 64 books…but there were some…extenuating circumstances that made it an incredibly unique year for reading. This year, I just wanted to read 50. But I wanted to do it in style and made a whole challenge for myself…that failed miserably. Trust me. However, I did get Read more
About a year ago I started to advertise and gather some people together to try and build a community around what we were reading. I read 64 books in 2020 and I was wanting to set a goal for myself and keep myself accountable for 2021. So, I thought to Read more
These email marketing examples that leverage kindness in such a way to drastically increase customer satisfaction, and, therefore, customer engagement are brilliant! A little bit of kindness goes a long way. When it comes to email marketing, you are being granted special access to someone’s “digital real estate.” Let’s think Read more
If you haven’t heard the news recently, a cosmetics company has a new social media strategy – the Lush Anti-Social Media Policy. It is something we all need to stop and pay attention to because it is one of the boldest moves of any major company I have seen in Read more
Whether intentional or not, many businesses end up treating their clients more like numbers and less like human beings. When you treat your customers like humans, though, you have a much higher chance of creating recurring clients. For certain businesses, it can be advantageous to see customers as data points… Read more