Micro content is the content you see everyday and probably read most often, but you just don’t realize it. More importantly, you probably don’t realize how important it is to your business or online presence. As a content and copywriter, everyone tends to think that I spend a majority of Read more
I have already talked about what it means to be helpful and increase value in your client’s life. We need to take a step back, though, about what it means to be helpful and bring value to your customers in the first place… Realistically, these are probably out of order, Read more
By taking the time to be intentionally kind in your marketing, and anyone else you run into online or offline, you are going to make life better in more ways than you know. Working through an example of practicing kindness in marketing is going to be hugely beneficial… …Or I Read more
When I talk about “Be Helpful” as part of the core values of human-centered digital marketing, what I mean is that you focus on bringing value to your customers. Everything you do should be to help your customers. Your content creation? Helpful, valuable. Your emails? Helpful, valuable. Your “freebies” or Read more